Just had fab week with CIDA Board and staff reviewing what we've done and where we want to go - revelatory, challenging and inspiring - we have a very strong team at the moment and a group of regular associates who know us well, share our values and who play an incredibly important part in helping us to achieve what we set out to do. Big debate over core purpose - I think it's 'CIDA exists to help creative people change the world' - a lot of argument from marketing oriented people who seemed to confuse our primary and secondary markets - our primary market is the creative community, giving them the knowledge, skills, confidence and opportunity 'to change the world' - but our secondary market, through whom our primary market wreaks its transformational impact, is the range of governments, institutions, quangos, foundations etc who commission us to help develop their creative economies in whichever way they wish to do it - but for which work we always involve our creative allies - so artists, creative practitioners and independent creative thinkers are all part of the CIDA team, mentoring, advising, inspiring, innovating, designing and facilitating individuals, businesses and communities of all kinds 'to change the world'!